Channel | Email

Cisco Systems Inc. will acquire IronPort Systems Inc., a provider of spam and spyware protection systems for $830 million.

Despite U.S. consumers

With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, house-file hygiene is taking on a new meaning, according to one expert.

Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.

When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.

(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year's resolutions. Maybe you want to get back to the gym, pay off your credit cards -- or, if you're really ambitious -- try to become a better all-around person.

Sure, many of the big players in direct response have embraced database marketing's best practices. They're extending analytic capabilities across all mediums and integrating marketing channels into a single file. But they'd better watch their backs: Small and mid-tier companies

Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company's marketing, is it too much to ask that they be at least competent?

Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters.

Have you made your New Year’s resolutions this year? Here’s one to put at the top of your list: Resolve to make yourself an effective e-mail marketer. Then watch your bottom line improve