The former Treasurer of Alcona County, MI, has been arrested for allegedly embezzling more than $1.2 million in public money to invest in a Nigerian 419 advance-fee scam, said Michigan's attorney general Mike Cox,
Contrary to what many marketers think, most consumers will use unsubscribe buttons when they want off a list, and when they say:
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Jordan Ayan, CEO of e-mail service provider SubscriberMail recently found himself in just such a situation when FedEx failed to deliver his booth to an American Marketing Association conference in Orlando.
Apews.org, or Anonymous Postmasters Early Warning System, mysteriously appeared recently in an effort to take up where the seemingly defunct blacklisting site, Spews, or Spam Early Warning System, left off.
MySpace.com announced yesterday it is suing Scott Richter -- a man who was once considered one of the world's most prolific spammers, but who said he changed his ways in 2005.
Lead-generation firm Origin Data has selected e-mail service provider Silverpop's new Transact e-mail product for its clients' automated-response e-mail customer acquisition programs.
This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa's Demand Generation Summit
Eighty-five percent of women between the ages of 25 and 44 read "snail mail" direct marketing pieces, while 53% of women in the same age bracket who have access to e-mail read e-mail marketing messages, according to new data from the Verttis Communications Customer Focus 2007 survey.
Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email, said the company’s chief executive Richard Gingras.
