Channel | Email

Almost exactly a year after selling e-mail service provider Accucast to Premiere Global Services, Accucast

Imagine responding to what you believe is a legitimate request for e-mail submitted through your Web site and ending up in the crosshairs of a lawsuit-happy anti-spam crusader.

The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.

In what has to be one of the most brazen requests ever by a spammer, a Russian bulk e-mailer has been demanding that recipients send him a dollar to be removed from his list.

Which marketing buzzword is getting more tired: “customer-centric” or “multichannel”? You can’t attend a conference on marketing or management these days without the speakers repeating these phrases ad nauseam.

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you're in for a regular ignoramus-o-rama.

With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they're in beta business-to-consumer

Like just about every other business, Shakespeare's Pizza started a Web site. But the trouble was, the two-store chain

According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.

For those DMers who are still unconvinced that e-mail