Twenty-nine individuals and organizations have signed onto an amicus brief in support of anti-spam blacklisting service Spamhaus in its court battle against e-mail marketer e360 Insight. Not surprisingly, the list includes many anti-spammers. But it also includes some well-known names from the e-mail marketing industry.
So lemme get this straight: It
Marketing services provider Q Interactive has launched a service the company claims can deliver high-quality e-mail leads without irritating consumers and resulting in spam complaints.
I keep getting an anonymous e-mail from someone claiming to want to help me lose weight and stop my colleagues from talking about me.
Ten years after e-mail began to emerge as a serious commercial marketing channel, the e-mail marketing industry still has no consensus on the definitions of even the most basic metrics, according to a survey due out today.
How much does it cost to acquire a new customer? Whether $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one
For those DMers who are still unconvinced that e-mail's a different animal than direct mail, look no further than the following pitch that arrived in
Imagine you're exhibiting at a trade conference and your booth doesn't show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it's becoming a necessity in e-mail.
E-mail reputation isn't just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it's important to maintain a topnotch stature.
