Channel | Direct Marketing | Print

Jay Gondelman, the Chicago Association of Direct Marketing's interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

This December McGraw-Hill will publish the third edition of David Shepard Associates' "The New Direct Marketing." Over the next few issues we'll offer

Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The

We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

There's a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

For many utilities, it doesn't matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they're reanimating themselves.But unlike

Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April