Channel | Direct Marketing | Print

IN THIS AGE of camera-ready art, or direct-to-plate printing, it's easy for a print house to accept a passive role in a card deck's preparation. However,

WOULDN'T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it's important to be savvy about how search engines

TALK ABOUT a Web site with frames!Artuframe (www.artuframe.com), as in "art you frame," allows you to do just that: pick out a piece of art, frame it,

HE'S YOUNG, GOOD-LOOKING and vicariously adored by approximately 4 million teenage girls. What more could Steve Kahn, the 33-year-old founder/CEO of Delia's

VIKING OFFICE PRODUCTS K.K., Tokyo, will begin catalog sales of office products to small and medium-sized businesses in Japan early next year. The company

ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from

SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University's Center for Direct Marketing will offer 10 courses

THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands