The Ecstasy and the Agony
In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not
In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not
Feeling misunderstood? Read a book."Get Your Message Across: The Professional Communication Skills Everyone Needs" (Allen & Unwin, Chicago) promises to
It's a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.
A new study by Opinion Research Corp. International, Princeton, NJ, on behalf of Priceline.com, finds that seven Internet "mega-brands" have reached household-name
California company filed a lawsuit against Advo Inc., Windsor, CT, claiming that lost revenue due to alleged mailings by Advo's lettershop sent the company
In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct
Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.
Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.
Victoria's Secret's secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,