So-So Quarter for Mailers: Survey
OLD-FASHIONED PAPER mailers reported mediocre results for 1998's third quarter, according to a survey by Edith Roman Associates.A third said mailing results
OLD-FASHIONED PAPER mailers reported mediocre results for 1998's third quarter, according to a survey by Edith Roman Associates.A third said mailing results
BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based
NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to
PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only
Psst.Don't let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?
Kaplan Named Time-Life Alt Media List Manager The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music's
LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children
I DON'T LIKE SMUGNESS. I don't like smug advertising messages. I don't like smug people who smugly deliver smug advertising messages.So I admit, with
EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,
A CALIFORNIA OUTFIT offering free PCs in return for consumers' demographic information and their privacy was so swamped with requests on the first day