Expert Advice for Inept Online Marketers
ONE OF THE least exclusive claims anyone in our business can make is being an expert on Internet marketing.I'd guess we have about 8 million Web sites
ONE OF THE least exclusive claims anyone in our business can make is being an expert on Internet marketing.I'd guess we have about 8 million Web sites
THE CONVERGENCE of new information technologies and marketing is beginning to blur distinctions between traditional retailers and DMers.Aside from the
THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if
INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least
AS PART OF its efforts to "enhance the consumer experience," FreeShop.com began testing a limited number of merchandise offers this past winter.Tim Choate,
E-MAIL IS RAPIDLY changing how we communicate at home and at the office. Understandably, that has left business-to-business marketers asking themselves
DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate
FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are
TALK ABOUT purposes. Last month, the U.S. Senate introduced legislation seeking to tighten privacy on personal medical information. Meanwhile, the Health
The U.S. Postal Service has tentatively agreed to revise its bulk parcel return service for direct marketers.Sources said the deal, negotiated by the