Chief Marketer Listline March 22
Lists featured this week include Flying Adventures Magazine and Bowhunt America.
Lists featured this week include Flying Adventures Magazine and Bowhunt America.
Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.
Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.
A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.
What if publications like Reader's Digest targeted different segments of their readership, rather than just their main core audience?
Lists featured this week include Athleta and Food & Beverage Magazine.
The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications.
Lists featured this week include National Museum of American Jewish History and SOLES4Souls.
Many marketers forget that direct mail's success boils down to creative, timing, the offer and data.
Lists featured this week include American Water Works Association and Healthwire eNewsletter.