Channel | Direct Marketing | Print

Congress has forced the USPS to delay its switch to 5-day mail delivery.

To be relevant, brands need to add dimensions of time and context to their customer interactions.

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

Lists featured this week include National Review and Coverking Package Inserts.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   Builders from Builder…

Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.