Channel | Direct Marketing | Print

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Lists featured this week include Coastal Angler and The Word Among Us.

Lists featured this week include The Oregonian and Caliber Corporate Contacts.

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

Lists featured this week include New Hampshire Magazine and American Nurseryman Email.

(Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer…

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We…