Channel | Direct Marketing | Print

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

We asked several marketing pros to share what was the most important thing they wished they had learned in school—but didn’t. Here’s what they said.

ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.

Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.

Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.

Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.