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What’s Your B2B Story?
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
List featured this week include Curve, Kohl's Credit Card Statements and Wind and Weather Catalog.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Lists featured this week include BookSpan, Sharper Image and Information Week.
Lists featured include Chadwick's/Metrostyle Masterfile, Country Gardens and Thompson Information.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.