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Campaign Management: The Rise of the Offer
A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.
A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.
Branding starts at the first interaction—and blowing it at the beginning is hard to get over.
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
“The more you tell, the more you sell” is still the mantra for many direct mailers.
Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
Discover how engaging all five of a prospect's senses with your B2B campaign can boost response.
IBM's CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.
Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here's why.