Channel | Direct Marketing | Print

First-Quarter Sales, Profits Drop at Blair

|  by Chief Marketer Staff

Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year.

These Boots Were Made for Loyalty

|  by Chief Marketer Staff

Look down. What's on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave. But you would have known that if you received DSW's Reward Your Style Loyalty Member monthly e-newsletter.

How Much is That Tank Top in the Window?

|  by Chief Marketer Staff

On city streets, clothing stores make great use of their front window displays to draw in shoppers. Of course, many suburban shoppers – either because of time, money or proximity – don't have the chance to browse in a great metropolis.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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