Channel | Direct Marketing | Print

Who says there's no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those

The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven't seen it do much to increase

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they're likely to scan when it comes in: the

FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get

DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most

EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I'm not sliding back into my

TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers

April 17, 2006 THINK PARTNERSHIP, a provider of online and offline marketing and ad services, signed a letter of intent to acquire IceRocket, a blog-search

TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of