Channel | Direct Marketing | Print

Loose Cannon: Notes from Inside the Asylum

|  by Chief Marketer Staff

Here in my padded cell I wonder: If a tree falls in the forest, but a Google search doesn't mention it on the first page of results, did it really happen? Here in my padded cell I wonder: What is the simplest organism, from a taxonomic perspective, to ever receive a credit card solicitation in…

Wellbaskets.com Takes the Healthy Approach

|  by Chief Marketer Staff

WellBaskets offers gift baskets targeted for patients suffering from illnesses including heart disease, cancer, arthritis and diabetes. What's more, it tailors them for occasions ranging from anniversaries, weddings and holidays. The baskets range in price from less than $30 to more than $75.

Mail Order Entrepreneurs Learn Every Aspect of DM

|  by Chief Marketer Staff

Entrepreneurs in mail order have mastered an exciting but very tough, detailed business. You must master merchandise selection, sales projections, and cost per response with the first mailing. You quickly learn customer relationship management as you answer inquiries and complaints, and watch unfilled orders stack up when hot items sell out in the first week.

Auto Dealers Use Direct Mail as Movie Tie-In Driver

|  by Chief Marketer Staff

More than 6,000 auto dealers are expected to participate in a joint promotion with the upcoming Disney-Pixar film "Cars." Under the terms of the campaign, participating dealers send out direct mail letters offering two free tickets to "Cars" to vehicle prospects who visit showrooms. The letters are customized with the dealer's name and address on…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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