Channel | Direct Marketing | Print

Stalking the Red-Footed Booby

Roughly 3,000 miles from cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island's famed finch, or at very…

I Am Your Monkey, Walt Disney

|  by Chief Marketer Staff

I'm just as cynical as the next gal. But let's face it, when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is three and half, and Danny is seven months. So naturally, my thoughts are turning to when they'll be ready to…

High Concept, Low Impact

The theater industry code for well-intentioned efforts that fall short is " the director had a concept." Westin Hotels and Resorts' latest advertising campaign, titled " This is how it should feel," has a concept.

Now Boarding at Gate 1…

|  by Chief Marketer Staff

Owners and managers of travel agencies spend an average of 17.4 hours on the Internet each week, according to a survey by the American Society of Travel Agents (ASTA).

Microbrewery Tries Online Approach

|  by Chief Marketer Staff

New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven's Heavybag Media to get the word out both online and offline beginning this month.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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