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SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find

THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that's where the money is, he replied. Welcome to the 21st century, Willie.

WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were

THOUGH E-MAIL'S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean

The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.

YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy

LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is

How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don't know what misery is. We'll

SOME MARKETERS' SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY

WHAT ARE THE most effective ways to reach business buyers? You know the arguments: Some marketers swear direct mail is still best because targeted lists