Channel | Direct Marketing | Print

SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.

WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers

THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company's

Here's some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But

A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.

DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years' robust levels, according to the Direct Marketing Association's

CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy's three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?

WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.

The Chicago office of Draft, has been awarded a portion of the Chicago Tribune's direct marketing business.