Channel | Direct Marketing | Print

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

Lists featured this week include ASPCA and Coldwater Creek.

Lists featured this week include American Association of University Women Donors and Stirista.

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

Lists featured this week include In These Times and QCI Direct.

When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.

Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open…

Our catalog countdown concludes with Wolferman's, J. Jill and more—which books influenced your holiday shopping in 2014?

Here's five ways direct mail can be an effective part of your multichannel strategy in 2015.

Lists featured this week include Talbots and Make-a-Wish.