What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn't bring in work the way it used to? This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.
Travel marketer Illume redesigns their web site with an eye to post 9/11 xenophobia.
How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you'll be using, you're going too far.
* Nortel has unveiled several new products designed to help small and medium sized businesses, including the Business Ethernet Switch 100 Family, Business Secure Router 222, Business Access Point 120 and Business Element Manager.
The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As…
Despite the direct marketing industry’s $2.7 trillion contribution to the United States economy, you can count the number of DMers invited to speak at college graduations on one hand – and the number of DM reporters on one finger, if that. Because of this, another year will pass without my delivering the following graduation address…
Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year.
A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried
E-MAIL WASN'T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly
WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United
