Channel | Direct Marketing | Print

You want to sell a Mr. Potato Head or a Star Wars toy to a kid? Buy an ad on Cartoon Network, or an ad in any mainstream magazine targeting the little nippers. But if you want to sell a Star Wars action figure to a serious (and likely adult) toy collector, that's a different—and…

CM Plus recently chatted with Bill Cole, president of Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books.

If you're a true collector, chances are you don't just have boxes of your object of love around your house. You probably have a bunch of magazines about the topic lying around too.

When I was pregnant with my first child, he gave me the chance to decide our vacation destination, anywhere in the world that our budget would allow. I choose exactly what he predicted I would, Comic-Con International in San Diego.

As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather…

Looking for a hip collectible to show some love for the Man of Steel in honor of his new flick? Try a Superman Tag, a fundraiser started by the Christopher Reeve Foundation, to raise money and awareness for people living with paralysis.

The founders of a telecommunications firm that allegedly defrauded small businesses have settled Federal Trade Commission charges, ending a complicated two-year case.

Before last week’s Direct Marketing Days New York conference, I would have sworn that “convergence” was a dead-and-gone term. But when one breakout session after another spent valuable time and oxygen trying to define it, I realized that, like a villain attempting to kill James Bond, the trick is not to talk about it before…

Because of saturated markets and the dominant power of the buyer—distributors, retailers, and consumers—it is no longer enough to deliver a well-engineered, functional product or package.