Channel | Direct Marketing | Print

Many large chain eateries take good advantage of the promotional opportunities available online. But what if local restaurants could do this too?

Casual comic book enthusiasts read their periodicals and then toss them on the coffee table. Would a serious collector do that? Would Superman leave a chunk of kryptonite lying around the Fortress of Solitude? They turn to businesses like Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles…

Early in June, we were looking for a Fourth of July flag to hang on the front porch. We searched the SRDS mailing list directory (www.srds.com) to buy from a company that sells flags by mail, and that has a mailing list for rent.

* The State of West Virginia has teamed with the nonprofit group Mission West Virginia to launch a new program providing training in e-commerce applications for small business and entrepreneurs throughout the state. Four hundred and fifty participants ...

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The U.S. Postal Service has a problem: It needs to improve customer relations. But that's a tall order given the uncertainty of postal reform legislation passage, the new rate case and the promise of large annual increases because of the escrow account issue.

The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization's e-mail director is happy about

DIRECT TALKED recently with consultant Kurt Medina, who specializes in the 50-plus market. He shared his thoughts about targeting boomers and seniors.

NEW LISTS Chief Financial Officers This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups,

WHAT DOES A LOCAL PLUMBING concern do when business starts to slow down and the Yellow Pages doesn't bring in work the way it used to? This was the problem