So how do you choose where you go out to dinner? Maybe you look for a cozy little bistro with a nice wine list? Or you ponder whether to nosh on upscale Italian or sushi? If you're dining with a small child, chance are your criteria runs more along the lines of "What toys do…
In a scant six months, Burger King's television commercials have gone from the sublime to the ridiculous.
Carnivores like a good Web site just as much as the next herbivore. So, this month we decided to cut into a few of the numerous steakhouse pages on the Internet menu.
Taco Bell, Burger King and Applebee's are the most popular concepts with the country's 200 largest multi-unit franchisees, according to rankings released by the Restaurant Finance Monitor.
Amazon.com reported second quarter revenue of $2.1 billion, up from the $1.8 billion it generated in second quarter 2005. But the online retailer's operating income dropped from $104 million a year ago to $47 million, and its net income fell from $52 million to $22 million.
NutriSystem president COO George Jankovic has resigned to attend to familial business. Thomas Connerty has been named chief marketing officer and executive vice president of program development, effective immediately. Additionally, CEO Michael J. Hagan will assume the title of president.
Vinod Gupta, chairman and CEO of infoUSA, has reached an agreement with his company under which he will not directly or indirectly purchase any additional infoUSA securities. He will be able to exercise stock options the company has granted to him
Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.
Direct and interactive marketers have long understood the power and value of testing. Most tests, however, have focused on incremental elements of a communication, such as subject lines or envelope greetings
Back in 2001, Paul Holstein searched the Web but couldn't find products to tidy up the mess of computer wires tangling his workspace. It was a serious aesthetic
