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Readers who spend enough time on the beach this summer will probably see the following sentiment stretched across the front of a t-shirt: "Old age and treachery will overcome youth and idealism every time." Today's exercise in youth and idealism comes from Chad Hurley and Steve Chen, the twenty-something founders of YouTube.com. For the uninitiated,…

Canadian telemarketers have settled charges by the Federal Trade Commission that they sold phony healthcare discount plans and bogus credit card loss protection to U.S. consumers.

An Arkansas judge on Friday approved the $90 million settlement proposed by Google in a click-fraud class-action lawsuit brought by search marketers claiming the major search engines knowingly charge for clicks that did not come from genuine customers.

House Republicans have backed off from a bill prohibiting states from taxing mail order and other companies that do business in their states without local employees or offices, according to wire service reports.

Acxiom Corp. boosted its revenue by 8.5% to $336.7 million during its first quarter.

Brookstone Inc. reported a net loss of $11 million for the second quarter compared with a net loss of $5.7 million last year.

Some people view dining at McDonald's as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it's a money making opportunity. We're talking, of course, about the fast food titan's popular Monopoly game. The Marketing Store has worked with McDonald's on the game for the…

Targeted marketing to customers will drive increased sales and profits, but most companies are overwhelmed by the idea of marketing one to one.

You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right? Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?