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NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program

FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information

How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications

Before June's Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

ANIMAL LOVERS EXPECTING to find a panda under their Mother's Day tree this year surely were disappointed: The World Wildlife Fund de-emphasized its traditional

TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I've just been through

MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,

WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google's free e-mail inbox service they're potentially exposing those customers

MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service's proposed rates for standard mail parcels weighing less than a pound. If

IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O'Hare, so it began with a Darwinian struggle for a parking