Channel | Direct Marketing | Print

Dr. Miracle’s DR Efforts Grow Firm Quickly

|  by Chief Marketer Staff

Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be working: The Brooklyn, NY company, which markets hair-care products to the African-American community, has grown from $1 million two years ago to $10 million for the just-ended fiscal year.

CORRECTIONS

|  by Chief Marketer Staff

International Masters Publishers' list manager was misidentified in the June 15 feature It's in the Cards. ALC oversees the company's file. In The Hidden

Media on Media

|  by Chief Marketer Staff

Don't bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

TIMELINE

|  by Chief Marketer Staff

July 18, 2006 A SLOWDOWN IN THE DM JOB MARKET was reported by Bernhart Associates Executive Search. Its survey of hiring practices noted that only 66%

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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