When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.
The Small Business Administration has launched podcasts for small business owners. The podcasts will feature information and advice for new and established entrepreneurs on all aspects of starting, expanding and financing a small business, as well as business protection.
Macy's Teams Up with Project Runway From L'Oreal makeup and Tresemm
A federal judge has barred an individual and a company from engaging in deceptive marketing and ordered them to pay $15,000 in consumer redress.
Justification is the name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about how much revenue you’ll make or what the margin contribution to your bottom line will be. Today, management wants to know what the ROI is going to be before releasing…
I'm going to give direct response marketing a rest this week. Brand advertising has more than its shares of foibles, and in the spirit of balance I offer the following, which vivisects one such campaign. A slightly different version of the following piece first appeared in CM Plus (www.chiefmarketer.com/cm_plus), Direct executive editor Beth Negus Viveiros's…
(Multichannel Merchant) Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where pictures used to be.
(Multichannel Merchant) Hardly anyone talks about what tends to be the most critical component of paid search success: the marketing communications strategy.
(Multichannel Merchant) Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data on Joe and Ted, the company can see that the amount of money they spent is pretty much the only thing the two customers have in common
Is your business ready for data-driven marketing? Did you know that data-driven marketing is nimble enough to fit even multichannel merchants with annual sales of less than $5 million? A little known secret is that data-driven marketing works for any size organization.
