Channel | Direct Marketing | Print

CRM Providers Add Search Management to Toolkits

|  by Chief Marketer Staff

A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.

Stupid Media Watch: Zany Utah Opinion Writers Strike Again

|  by Chief Marketer Staff

Two words: Manchurian Candidate. Warning: movie spoiler dead ahead. In this 1962 cold-war thriller, communists brainwash Korean War vet Sergeant Raymond Shaw into being a sleeper agent. Someone shows him the queen of hearts and ka blammo! Shaw turns into a mindless, robot, would-be assassin.

B-to-B Direct Marketers High on Content

|  by Chief Marketer Staff

When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN