Channel | Direct Marketing | Print

When you were a kid, did you ever wonder where your teacher got all those cool workbooks? Or that nifty dry erase board? No? Me neither.

Cartoon Network and several child advocacy groups – including the National Parent Teacher Association, the National Education Association, Hands on Network and the National Association for Sport & Physical Education – are partnering to sponsor National Recess Week, Sept. 18-22. The goal is to help kids, parents and teachers enhance and/or save recess in their…

Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.

Fred Ackerman

Multi-channel marketing for the small business takes many different forms. Direct mail is now supplemented, or even replaced, by electronic sales. Direct is ideal because it can be used economically by local and regional merchants to reach closely-targeted local geographic areas at a very low cost, even specific neighborhoods, like a lawn-care contractor serving geographically…

Financial services aimed at small businesses have become fashionable, but are they genuine? "In our research, we found few firms that actually had fully functional small business brokerage platforms, versus those that were designed for individuals and simply re-labeled as small business," said Michael Ellison, executive vice president at Corporate Insight and author of the…

Islands are known for fostering a pretty relaxed definition of efficiency. Maybe it

Tilly

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for I'm feeling a revolutionary itch, and I need to scratch it. A while back, I detailed how my former bank had, through some really awful customer service,…

Neiman Marcus Group is getting ready to go slumming. The luxury merchant is planning to open a standalone closeout Web site to liquidate past-season and end-of-season clearance merchandise more efficiently, the company said in documents filed recently with the Securities and Exchange Commission.