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MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free

Deborah Gallagher isn't convinced that e-mail works for prospecting. But she's willing to give it another chance. The MIT Sloan Management Review's director

Dr. Miracle's is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be

A Tennessee company will pay the Federal Trade Commission $105,000 and will cease marketing material it claimed would help consumers pass an exam necessary to earn a job with the U.S. Postal Service.

Today we meet Amy Benicewicz, who works from her home office in New Fairfield, CT, for Media Source Solutions Inc. as vice president of list brokerage, insert media and database licensing.

For many teens and pre-teens, school supplies are a way to express themselves. And back-to-school can be a time to show the world that their personal style has evolved over the summer.

To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. CM Plus recently chatted with Judy Newman, president of Scholastic Book Clubs and Scholastic At Home about how the Internet is helping the book club model evolve, why…

It's been a very long time since September meant back-to-school for me personally. And my children are still too young for Labor Day to mean the end of playtime.

When it comes to pitching "return to school" merchandise, marketers have overlooked an elementary lesson: Know Your Market.