Channel | Direct Marketing | Print

How to Prove the Value of Your Database

|  by Chief Marketer Staff

If you’ve been in direct marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable results measurement. However, you should consider creating an enterprise-wide control group--to help you determine the value of your database marketing program.

Tip From Tooker: Set up ROI Measures in Advance

|  by Chief Marketer Staff

If there is a single inviolate rule in database marketing, this is it. It’s just amazing how often otherwise very smart marketers discover that they’ve put a campaign, a new product launch, sometimes even an entire database marketing program together without first determining with specificity how they’re going to measure it on the backend to…

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6" x 9" package informs recipients that the new Discover Business Card ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN