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Dare to Be Different in Your Marketing Approach
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?
Lists featured this week include Hospital Administrators and Hartford York.
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
If you're leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.
Lists featured this week include Christian Reader and DiabeticNewsToday.com.
Lists featured this week include Coins of America and the Wealthy Doctor Newsletter.
A racy ad has been rejected by the company that buys ads for the NY subway system.
Lists featured this week include Wildwood Press Dog Masterfile and the Daily Bellwether.
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.
Lists featured this week include email files from Pet Industry Professionals Magazine Subscribers and Reader's Digest.