Channel | Direct Marketing | Print

Today we meet Kerri A. Mulhern, a brokerage account executive with Adrea Rubin Marketing. Originally from New Jersey, now she lives and works from home in Texas.

A federal judge in Atlanta has awarded EarthLink an $11 million judgment against Nevada Internet marketing company KSTM, LLC for allegedly sending unsolicited e-mail violating the Can Spam Act through EarthLink's servers, the Internet service provider said Wednesday.

The U.S. Postal Service Board of Governors (BOG) said it expects to implement postage rate increases in May that will raise standard mail rates 9%.

First Data Corp. has named Susan Hendricks president of First Data Resources.

Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006's $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

Earlier this summer McMurry, a mid-sized marketing agency based in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered a bribe to recipients who wrote about the blessed event. Now that's a unique marketing strategy: Use a mailing to insult your recipients' professionalism (the postcard was addressed to…

Arhaus Furniture Celebrates 20 Years Retailer and direct marketer Arhaus Furniture celebrates its 20th anniversary with a sale catalog that luxuriously showcases its dedication to "natural materials, hand-made artistry" and global style. While the ...

A New York-based mail-order book club has agreed to pay $40,000 to settle customer complaints including undelivered merchandise and shipments that were not ordered.

Today we meet Michael Fishman, vice president of the list brokerage division at Specialists Marketing Services Inc., Weehawken, NJ.

Social networking Web site Xanga.com, and its principals, Marc Ginsburg and John Hiler, will pay a $1 million civil penalty for allegedly violating the Children’s Online Privacy Protection Act, the Federal Trade Commission announced yesterday.