With two young boys and lots of spare toys cluttering up her house, Shetal Patel thought she'd create a Web site where other young mothers could sell toys and other products they no longer needed. She also sought to create an online community for young mothers.
Back in 2004, Kara Richter knew she wanted to start an online business and bring high fashion to the not-so-high income. She already knew it's possible to rent things online as a friend of hers had started a Web site where golfers can rent out clubs.
When a new writer enters the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started in the business, I was referred to copy written by Eugene Schwartz, who wrote for Boardroom, Rodale and his own publishing business. He sold millions of dollars…
Sharper Image founder, CEO and most public face Richard Thalheimer has stepped down, with the Associated Press claiming he was ousted by his company's board of directors. Jerry Levin, who led a group of dissident shareholders and gained a seat on the firm's board in July, will serve as chairman and acting CEO, effective immediately.
Vertis Communications has introduced
Three consumers filed a class action lawsuit against America Online in San Francisco late Friday, claiming that AOL violated their privacy by posting their search inquiries online without consent.
(Multi Channel Merchant) As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association.
Silhouettes Offers "The Look" for Fall Silhouettes, a catalog and Internet retailer of plus-size women's apparel, has "The Look" for fall 2006, according to a recently tracked catalog. The Silhouettes logo in white is superimposed over the phrase in ...
At the request of the Federal Trade Commission, a federal judge in California has issued a temporary restraining order against a nationwide online marketing operation that claimed it could reduce consumers' debt by up to 60%, which the FTC said led many people into financial ruin and bankruptcy.
Nearly eight months after the Federal Trade Commission reached a settlement with ChoicePoint Inc. over a data breach, the government has not paid any money to victims from a $5 million fund that was to be set up to do so.
