Channel | Direct Marketing | Print

Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.

XL World, a Romanian outsourcing company, plans to hire 200 English-speaking call center employees by November.

Today we meet Steve Mertel, who was recently promoted from senior account executive to vice president of the list brokerage division at Rubin Response Services Inc.

Want to make sure your e-zine is going to be read? Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.

A British postman suspended for telling his customers how to stop receiving unsolicited advertisements has been reinstated after a nationwide backlash against direct mail, according to wire service reports.

Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that's a good thing, the same can be said of companies: sVery often, people outgrow the things that seemed crucially important when they were kids: building models, collecting…

A few winters ago—in the wake of the New England Patriots Super Bowl win and the Red Sox World Series victory—a friend outside the marketing world asked me if the local teams' good fortunes had any impact on direct marketing response rates in the region.

Here’s a bit of unsurprising news for Sunday afternoon television enthusiasts: Indiana Colts quarterback Peyton Manning is the National Football League’s “Most Marketable Player,” according to a survey of sports marketing and media executives.

The rivalry between New England and New York sports fans is well documented. If only because of where I was born (Rhode Island) and currently reside (Massachusetts), I'm part of Red Sox Nation.

For this winter's Super Bowl XLI, Doritos is skipping the celebrity commercial route and inviting consumers to create their own ads celebrating their love of the tortilla chips.