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NEW LISTS Harvest Nutritional Products This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers' average age

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SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for

IF YOU'VE BEEN IN DIRECT marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable

New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally

DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

In earlier columns I've said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct

THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That's what Jim Breakell,

Brandon Phillips can tell if you're honoring opt-out requests. More importantly, LashBack's president and CEO can tell if your company's affiliates are