New Name and Look for Casual Male This summer, Casual Male Big & Tall unveiled a new name, tagline and front cover design, each of which are on display in the menswear catalog's Fall 06 issue. The 132-page book, rechristened Casual Male XL, places the ...
Confused about what you're supposed to be measuring on your e-commerce site? Probably. Unless, that is, you've thrown up your hands and decided not to measure anything at all.
As the current Congress prepares to adjourn for the year, some mailing industry groups were holding out hope of a last-minute passage of a postal reform bill.
Six men have been charged with participation in an Internet phishing scam that used e-mail and phony Internet greeting cards to steal credit card numbers, bank account numbers and other personal information from AOL users, the U.S. Department of Justice announced last week.
During the past two years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98 million private records, according to The Privacy Rights Clearinghouse. Direct marketers, the means to data security are in your sales files. I propose a new system that will bring direct response marketing front-and-center…
To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. We recently
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha's Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place
YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue
I'M GETTING MORE AND MORE STEAMED AT HIT-AND-RUN DIRECT marketers. Who or what are hit-and-runners? They're the ones who know a couple of action words
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7
