Channel | Direct Marketing | Print

Match ‘Em Up

|  by Chief Marketer Staff

KATHY'S DESIGNING HER NEW restaurant's kitchen and is looking to buy several new high-end stoves, refrigerators and the like. As the salesman prepares

Sells Like Team Spirit

|  by Chief Marketer Staff

The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites

E-mail Delivery Improves Slightly

|  by Chief Marketer Staff

E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path. This average is a slight improvement over the 21% reported in the second half last year, the firm noted.

Meet the Broker: Rich Eldert

|  by Chief Marketer Staff

Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.

Canadian Pharmacists Fear Americans Will Deplete Drug Supply

|  by Chief Marketer Staff

The Ontario Pharmacists' Association has issued an open letter to the Canada's Minister of Health expressing its grave concern that a recent ruling by the U.S. Congress that will again allow U.S. citizens to cross the Canadian border in order to purchase cheaper prescription drugs, according to Halifax Live.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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