Channel | Direct Marketing | Print

DMers have to forget about the traditional approach and analyze the sales cycle with metrics and statistics to better understand their market. These same

NEW LISTS Stamats Business Media E-mail Several e-mail lists have been released by Stamats Business Media. Buildings magazine has the largest count with

HAVE YOU EVER RECEIVED A bad sales call? Perhaps the salesperson barreled through the script without bothering to engage in dialogue. Maybe he stammered

In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog

You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they've already expressed an interest

What's up with the American Postal Workers Union? Here's an organization that's supposed to secure the long-term best interests of a key sector of the

Want to turn that phone call into a sale, and maybe even into an ongoing relationship? Follow these pointers: Don't remind prospects that you've already

BY THE TIME THIS article sees print, Howard Draft will be one delighted chairman. Or a very disappointed one. It all hinges on the review Wal-Mart is

WHILE YOU'RE RELAXING on your upcoming vacation to San Francisco for DMA06 (yes, I laughed maniacally when I typed the word we'll be in a constant flurry

IT'S REALLY VERY SIMPLE It's obvious what went wrong with the MIT Sloan Management Review's e-mail promotion: It's virtually impossible to profitably