Channel | Direct Marketing | Print

JUSTIFICATION IS THE name of the game when it comes to determining a direct marketing budget. It's no longer good enough to make generalizations about

IMAGINE SPENDING ALL YOUR time preparing for an extravagant dinner party. The champagne is bubbling, the cutlery is shining, and the platters of hors

A number of years ago I was in a kickoff meeting for a large project focusing on multichannel order management. The goal was to integrate data from different

Eight O'Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment

A NEW SUBSCRIBER OPTS IN to receive your newsletter. Great! So you respond with a simple thank-you, right? Not exactly. The right welcome message can

Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers

The last time Larry Kimmel sat down for a lengthy interview with Direct was in March 2001. Today the world is a much different place, not only for global

HERE'S A NOVEL IDEA: Only a credit card company's marketing department should craft its pitches. Its lawyers, operations and accounting people should

EVERYBODY'S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent

NEW LISTS Stamats Business Media E-mail Several e-mail lists have been released by Stamats Business Media. Buildings magazine has the largest count with