Channel | Direct Marketing | Print

Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service

Collectibles firm The Lenox Group saw its third-quarter revenue rise, spurred largely by two additional months of revenue from its September 2005 Lenox Acquisition, and the purchase of Willitts Designs in March of this year.

A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project

Australia

Spamhaus’ newly acquired lawyer goes before the judge today in an attempt to get the lawsuit by e-mail marketer e360 Insight and the resulting $11 million default judgment against the anti-spam blacklisting group dismissed.

(Direct) Today more than ever, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: “What's in it for me?”

(Direct) Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicate contextual ads

In advance of Halloween, The Fright Catalog's latest publication used a sweepstakes to generate traffic to its Web site, which features all things spooky and spectacular. Oriental Trading Company observed Samhein by putting out a business-focused catalog that encouraged employees to fully indulge in the season. And McCall's Quilting magazine sent out a 4" x…

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