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HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things

IT'S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn't do the job. One can't help thinking that the ad money could have been better spent on the organization's programs. I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek.

DID YOU EVER GET THE FEELING that something about your brand wasn't quite right? It may be time to align your channels or tweak your creative. Case in

YANKEE FANS, IT SEEMS, can't win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction

SOME BLUE-CHIP NAMES in marketing and advertising are testing technology that allows senders to embed video in e-mail without any streaming or buffering.

Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both

Identity theft? Ho-hum. Woe to you, friend, if that's your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission

LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids' e-mail addresses on its so-called child-protection do-not-e-mail list