Channel | Direct Marketing | Print

The hubbub early last month over Google

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THOUGH THE MONEY MARKETERS spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin,

IT DOESN'T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,

E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most

NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog's list. The unit of sale ranged

INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They're mostly recession-proof and very

THE MCMURRY MATTER Isn't there a saying in the publicity industry, It doesn't matter what you write, just make sure you spell my name right? Well, if

We're content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying

WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise