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Loose Cannon: The Selling of the Election 2006

|  by Chief Marketer Staff

Reader Al Stanton recently sent in a request for an election-season direct-marketing-and-politics contest. Stanton suggested having folks submit either the most fitting theme song for Congress, or the best tagline to spur voting. (For the song he nominated Cher's "Gypsies, Tramps and Thieves," and for the tagline he offered "Get service back in Congress: Make…

Meet the Broker: Tobi Milgram

|  by Chief Marketer Staff

Meet the Broker features Tobi Milgram, who recently joined Teramedia Corp. as vice president of list brokerage. This Floridian’s heart is torn between the New York Knicks and the Miami Heat.

Making Sense of Customer Value

|  by Chief Marketer Staff

If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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