Give up. The direct marketing industry will be saddled with the term "junk mail" until either mail, or DM itself, no longer exists. If someday the standard package with lift letter, buckslip and reply card is found to be a panacea for the world's immunological ills, the headline will still be "Junk Mail Cures Spattergroit,…
Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc.
The average businessperson receives more than 2,000 mail solicitations a year, and a good chunk of that is either addressed to a former employee or irrelevant, according to a new study.
Dave Hills doesn
MyFavoriteCity.com markets to several thousand businesses and consumers that it attracts and retains through SEM and telemarketing, as well as e-mail and postcard efforts.
Several hundred small companies around the country have signed on to participate in a new online network enabling consumers to find local contractors and home improvement businesses.
Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.
The Sage Group plc has teamed with MySQL AB in a deal that enables Sage to embed MySQL database technology into its product portfolio.
R.R. Donnelley & Sons Co. posted net earnings of $165.1 million for the third quarter, a 61% gain over $127.3 million for the prior-year period.
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.
