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Tips and Teasers

|  by Chief Marketer Staff

Microsoft Corp. has unveiled Microsoft Office Live, a set of Internet-based services tailored to the needs of small businesses. Office Live is designed to help small businesses attract new customers, generate repeat business and establish an online presence.

ShopWiki Lets Shoppers Get to Know Elmo

|  by Chief Marketer Staff

The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can…

Coldwater Creek Wraps Up Banner Third Quarter

|  by Chief Marketer Staff

Women's outfitter Coldwater Creek generated $15.9 million in third-quarter income, up from $10.5 million in income during third-quarter 2005. The company's net sales rose from $186.8 million a year ago to $256.4 million, in part due to a jump in the total number of stores.

Direct Sales Rise as Harold’s Stores Takes Loss

|  by Chief Marketer Staff

Harold’s Stores Inc., a Dallas-based upscale clothing marketer, reported a $2 million loss on $23.4 million in sales for the third quarter, compared with $88,000 in net income and $23.3 million in sales a year earlier. The quarter ended Oct. 28.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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