Channel | Direct Marketing | Print

Tis’ the season to hook your marketing wagon to the holiday star, so this month we decided to check out the online tie-ins – or lack thereof – for several mainstream holiday campaigns.

Verbal abuse by shoppers has led to an increase in the need for acute-stress counseling, according to ComPsych, a provider of employee assistance programs.

In a decision that may provide legal ammunition for marketers defending themselves against e-mail-related lawsuits, a federal appeals court has upheld a district court ruling against an anti-spam activist.

Data firm ChoicePoint Inc. is no longer actively seeking to sell its marketing services business. The unit, ChoicePoint Precision Marketing, has been re-classified as a continuing operation within the company.

KarstadtQuelle AG, the German retailing giant, plans to divest itself of several direct marketing operations as part of a company-wide restructuring.

AIG Healthcare, a division of American International Group, Inc. has introduced AIG Healthcare Security & Liability Insurance, a portfolio of coverages designed to protect healthcare companies against the negligent handling of private data.

A Florida business and its owner, who marketed purported height-enhancing pills through the Internet and direct response radio and space will pay $375,000 to settle Federal Trade Commission charges that their advertising claims were deceptive.

The Smithsonian Institution's National Postal Museum includes Claritas' PRIZM NE lifestyle list segmentation system in its new exhibit, "What's New in the Mail for You.

The latest toy catalog from Polkadots offers

The U.S. Postal Service projects it will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve.